ADAMS MEMORIAL FOUNDATION
A VISUAL IDENTITY FOR AMERICA’S FOUNDING FAMILY
The Adams Memorial Foundation is dedicated to honoring the core values embodied by John Adams, the second U.S. president, and his family. Inspired by the integrity, service, and sacrifice of John and Abigail Adams, this visual identity is designed to support the Foundation’s fundraising efforts and bring their vision to life—a lasting tribute to the Adams family’s role in shaping the nation. It creates a platform for their words and ideals—values that still resonate today and have the power to inspire generations to come.
WORKEN ON AT SON&SONSCATEGORIES: VISUAL IDENTITY, BRAND GUIDELINES
CREDITS: CAMERON OHLS (DESIGN PRINCIPLE) WADE THOMPSON (STRATEGY) MADELENE TETSCH (COPY WRITING AND STRATEGY) AADARSH SANTOSH (DESIGN)