BONHAUS
GERMAN BAKERY AND COFFEE
CREDITS: KNOXIE LE ROUX AND SOPHIA PENT (CREATIVE DIRECTION), CAROLINE GOODSON (INTERIOR DESIGN)
CATEGORIES: BRAND IDENTITY, COPYWRITING, TYPEFACE DESIGN, PACKAGE DESIGN, MERCH, WEB, SOCIAL MEDIA, MARKET RESEARCH, BRAND STORY.
LOCATION
Bonhaus is located in the heart of downtown Stone Mountain, curated to serve the local community and urban passthroughs. The area is familiar to people from Atlanta visiting the Natural landscape, Bonhaus is the perfect in-between the bustling city of Atlanta and the serenity of Stone Mountain nature park. Bonhaus also caters to the needs of the local community.
BRAND MARKS
The name Bonhaus comes from the German words ‘bohne haus’ meaning bean house, a place where you can get your coffee beans. To represent the brand, we crafted a typographic palette from which we built our brand marks. This included Chamberlain Black, a black-letter typeface I designed, for all the headings and decorative elements. Nichi, a versatile sans-serif majuscule typeface designed by Sophia Presley, is used for supplementary headings, menu’s , and general content. Nimbus Roman is used where large groups of body copy is necessary.
BRAND STORY
The austerity of the black and white approach allows for a professional and sophisticated feel while the brown paper texture leans more into making the product feel accessible and familiar. Moreover, the brown paper is part of the Bonhaus sustainability project, investing in the future generation of the community by making environmentally conscious decisions is a major part of the brand story.
MERCH AND EPHEMERA
Part of fostering a community means endearing patrons to the brand through tangible elements. Shirts, sweatshirts and other Bonhaus branded elements, serve as visual signifiers in the community, posing an opportunity for new engagement and relationship. These things can be found in the store or ordered online.
THE SPACE
Design Intent: A modern adaptation of Old-World German design, Bonhaus exercises the high contrast of stark blacks and whites, with the soft and sophisticated browns of wood and leather. Inspired by the collaboration of the streamline Nichi, and calligraphic Chamberlain Black typefaces, the space was designed to foster community and inspire creativity. In maintaining the historical integrity of the space, layers of the past fused with the richness of the present, thoughtfully inspiring the future.
THE BONHAUS MOBILE (FOOD TRUCK)
Part of investing in the community means to meet patrons wherever they may be.
The Bonhaus Mobile is a fun way to go into the city and be a part of special events.
WEBSITE, MOBILE APP, SOCIAL MEDIA.
The Bonhaus website and mobile app is here for our customers to interact and connect through online ordering, online shopping, and our socials. Bonhaus online presence is supported by the brandmark and color palette. No part of the brand is untouched by the pairing of Chamberlain Black and Nichi. The website is infused with our natural colors and grungey feel.