BRONXY
STREETWEAR BRAND
BRONXY CLUB is an e-commerce rental service offering luxury streetwear fashion at affordable prices for men and women worldwide. Through a monthly subscription, customers can test drive current and historically significant pieces, including clothing, shoes, and accessories. BRONXY CLUB also collaborates with up-and-coming artists and industries to create limited-edition clothing, available for purchase alongside their own Bronxy Basics label. Additionally, members can join the exclusive Friends and Family club to receive deals and details about pop-up events.
See the Pitch Deck
CATEGORIES: VISUAL IDENTITY, CREATIVE DIRECTION, CLOTHING DESIGN,
CREDITS: LIMITED EDITION COLLECTION WITH TYSON GENTRY
IDENTITY
The name Bronxy is drawn from the Bronx, NY. While Streetwear culture has connections to the surf cuture in LA, the technical apparel in Japan, and more, Bronxy pays homage ot the birthplace of streetwear in NYC.The Bronxy logo is more of a pattern. While the Modular wordmark is recognisable, the strip of orange and color combo is a recognisable element that shows up from time to time.
HANG TAGS AND SPECIALTY LABELS
Specialty labels are sewn inside the subscription rental clothing items in discrete places, so as to mark them as property of Bronxy, while not taking away from the item at hand.
SPECIALTY MERCH
While Bronxy offers a subscription service, it also has a team of in-house creatives, designing and experimenting to make seasonal merch. These items are available to be bought and can be shipped individually or added to one’s subscription package.
COLLABORATIONS
BRONXY X T. GENTRY
A collaboration with up-and-coming artist Tyson Gentry.
Bronxy does regular collaborations with celebrities, places, events, and up-and-coming creatives. This collaboration produces a series of Limited Edition apparel and specialty items that can be bought individually or added to one’s subscription to keep.Each collab is supplemented with an editorial photoshoot showcasing the items. This content shows up online in the lookbook archive, but will also be mailed out in a mini publication to FREINDS&FAMILY of BRONXY.
PACKAGE DESIGN
Taking intentional steps towards sustainability, subscription items are delivered in reusable packaging made from recycled materials. Each bad is water resistant, and comes with a prepaid shipping label.Boxes come in handy when there are clothing items that need an extra layer of protection. These boxes are used in subscription packages but are also used to individually deliver purchased items from merch or collaboration collections.
SOCIAL MEDIA AND WEBSITE
The name Bronxy is drawn from the Bronx, NY. While Streetwear culture has connections to the surf cuture in LA, the technical apparel in Japan, and more, Bronxy pays homage ot the birthplace of streetwear in NYC.The Bronxy logo is more of a pattern. While the Modular wordmark is recognisable, the strip of orange and color combo is a recognisable element that shows up from time to time.