Knoxie le Roux

WORK        ABOUT        PRINT      PALAIS LE ROUX


BRONXY


STREETWEAR BRAND

BRONXY CLUB is an ecommerce rental service offering luxury streetwear fashion at affordable pricing for both men and women worldwide. Founded on the principle that fashion should be affordable and accessible, Bronxy Club aims to deliver an assortment of clothing, shoes, and accessories, giving the opportunity to test drive current and historically significant pieces while considering their budget. Customers can rent pieces from well-known streetwear brands or luxury designers for as little as $25 a day or a monthly subscription for $100 a month. With the subscription plan, renters get 2 items at a time and swap out each week for another set of 2 items. The process is seamless from beginning to end— after placing an order, items arrive in 3-5 days in a custom box with a prepaid return shipping label. Our specialized team takes care of any laundering on your behalf and minor wear and tear is covered by us.

See the Pitch Deck


CATEGORIES: VISUAL IDENTITY, CREATIVE DIRECTION, CLOTHING DESIGN, 
CREDITS: LIMITED EDITION COLLECTION WITH TYSON GENTRY










IDENTITY

The name Bronxy is drawn from the Bronx, NY. While Streetwear culture has connections to the surf cuture in LA, the technical apparel in Japan, and more, Bronxy pays homage ot the birthplace of streetwear in NYC.The Bronxy logo is more of a pattern. While the Modular wordmark is recognisable, the strip of orange and color combo is a recognisable element that shows up from time to time.











HANG TAGS AND SPECIALTY LABELS

Specialty labels are sewn inside the subscription rental clothing items in discrete places, so as to mark them as property of Bronxy, while not taking away from the item at hand.







SPECIALTY MERCH

While Bronxy offers a subscription service, it also has a team of in-house creatives, designing and experimenting to make seasonal merch. These items are available to be bought and can be shipped individually or added to one’s subscription package.








COLLABORATIONS

BRONXY X T. GENTRY
A collaboration with up-and-coming artist Tyson Gentry.

Bronxy does regular collaborations with celebrities, places, events, and up-and-coming creatives. This collaboration produces a series of Limited Edition apparel and specialty items that can be bought individually or added to one’s subscription to keep.Each collab is supplemented with an editorial photoshoot showcasing the items. This content shows up online in the lookbook archive, but will also be mailed out in a mini publication to FREINDS&FAMILY of BRONXY.








PACKAGE DESIGN

Taking intentional steps towards sustainability, subscription items are delivered in reusable packaging made from recycled materials. Each bad is water resistant, and comes with a prepaid shipping label.Boxes come in handy when there are clothing items that need an extra layer of protection. These boxes are used in subscription packages but are also used to individually deliver purchased items from merch or collaboration collections.





SOCIAL MEDIA AND WEBSITE

The name Bronxy is drawn from the Bronx, NY. While Streetwear culture has connections to the surf cuture in LA, the technical apparel in Japan, and more, Bronxy pays homage ot the birthplace of streetwear in NYC.The Bronxy logo is more of a pattern. While the Modular wordmark is recognisable, the strip of orange and color combo is a recognisable element that shows up from time to time.