ART + DESIGN CAMPAIGN
FOR PROSPECTIVE STUDENTS
CATEGORIES: ZINE DESIGN, CAMPAIGN, VISUAL DIRECTION
CREDITS: ETHAN WRIGHT, SYDNEY WELCH, ISABELLE RIGSBEE, TABBY LO.
MINI ZINE DESIGN
The Mini Zine cover reads: A letter from current students, designed by current students, with work from current students, created for future students—YOU!
It was designed to be playful and engaging with printer marks, colorways utilized as organizational indicators, dotted grid elements, and, most excitingly, student-designed typefaces and work! The copywriting was entirely student crafted as well, with real perspectives on program benefits, clubs and organizations, faculty, internships, location, preparation for the future, and more.
FOLD-OUT POSTER DESIGN
The fold-out poster is a testament to the Design Program in South Carolina School of the Arts at Anderson University. Utilizing the strengths of typographic hierarchy, we collected and communicated the most important statistics, featured alumni quotes, and details of the AU Design Program. The interior of the poster is an exemplification of the quality of student work developed under the Art+Design department.