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PENDLETONIANS

PLACE BRANDING CAMPAIGN

GREENVILLE ADDY - INTEGRATED BRAND IDENTITY CAMPAIGN
History, Hospitality, happenings. Pendleton, SC is a recognizable town in Upstate South Carolina for its historical preservation and significance as a location. Despite what it might be known for, the people are the heartbeat of Pendleton. There is something really special about being a part of this quaint town. A place where people know each other, and is a friendly melting pot of individuals with a variety of perspectives and skills from all walks of life.

Loyalty, community and love for history bind all Pendletonains.

Pendletons location, niche offerings and experiences, humble population size allowing deeper community connections, and a slower pace of life has attracted newcomers to the area, and the small town is slowly growing. With this, the People of Pendleton are faced with the concern that through growth, they may lose their small town feel and community culture.

A visual campaign that addresses and maintains the essence of the community’s lifestyle. To capture and preserve the community culture, by highlighting individual characteristics, preserving their sense of connection, pride and involvement.

See the Brand Book

CATEGORIES: PLACE BRANDING, WEBSITE, CAMPAIGN, RESEARCH









THE PENDLETONIANS GUIDE BOOK


The Purpose of this book is to create an outlet for fellow Pendletonians to show and celebrate theirPendletonianism, embracing all they have to offer and help onboard newcomers to theirtown.













THE PENDLETONIANS PARTICIPATORY TOOKLIT


Artizans, historians, committee members, parents, brothers and sisters … PENDLETONIANS. This participatory campaign as run through the Pendletonaians website allows residents to customize and mark their own experience in their town. The toolkit is intended to be easily used and modified to jump in and participate.

This is done through an online platform through which residents can go in and customize their own personal logos. With a variety of options and lockups, opportinites are vast, whether it is portraying yourself as a local historian in town, or looking for a logo for a birthday party, this is whatever the individual wants it to be. This is accessible through the Pendletonians website.







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